The BUM Story

BUM or "Beautiful Unapologetic Mom" is a brand of comfort wear for ALL moms. Whether a new or seasoned mom who has given all of herself to motherhood, you deserve to feel beautiful, even in your comfort wear. And, you should never apologize for it!

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The BUM Brand

Wear our brand and remind yourself and other moms of beauty being within. Whether in your ball gown or t-shirt, your beauty remains, Be a BUM!